«Marketing and Business Communications»

Training qualified and competitive specialists in marketing and business communications who can research markets and consumer behavior, develop marketing strategies, promote products, services and brands, and effectively manage organizational communications using modern digital technologies and analytical tools.

The program combines a fundamental grounding in economics, management and entrepreneurship with hands-on training in marketing research, digital marketing, branding, advertising, public relations and business communications management.

• conducts marketing research and analyzes the market environment;
• studies consumer behavior, demand and the competitive landscape;
• develops and implements marketing strategies;
• segments the market and defines target audiences;
• develops the value proposition and brand positioning;
• plans advertising and communication campaigns;
• uses digital channels to promote products and services;
• applies analytical tools to measure marketing performance;
• manages corporate and external business communications;
• creates marketing content and builds the organization's reputation;
• builds effective relationships with customers and business partners;
• takes part in developing new products and bringing them to market;
• makes sound decisions in marketing, sales and business development.

• Mode of study – full-time.
• Duration after high school – 3 years.
• Mastering marketing research and consumer behavior analysis.
• Studying digital marketing, advertising, branding and public relations.
• Working with social media, digital platforms and web analytics tools.
• Developing marketing strategies, media plans and communication campaigns.
• Building sales, negotiation and business communication skills.
• Developing entrepreneurial, analytical, creative and strategic thinking.
• Completing practical projects and professional internships.

• marketer
• marketing analyst
• marketing research specialist
• digital marketing specialist
• brand manager
• advertising manager
• PR manager
• corporate communications specialist
• SMM manager
• content manager
• client relations specialist
• sales and business development manager
• media planner
• product and service promotion specialist
• project manager
• entrepreneur